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Web design includes many diverse fields and specialisations in the creation and maintenance of online websites. The various areas of web design encompass: content writing, web designing, development, web content management, web application design, and interactive website design. Web content writing refers to the writing and editing of articles, blogs and web pages and ensuring that they are keyword density optimized. Web content management refers to the process of creating and managing a site by storing content on servers and providing it to users via the web for viewing or editing.