Tips for Branding Yourself – Personal Branding Guide
Branding yourself can be difficult if you don’t know what it is.
A brand is a label, term, logo design or any other characteristic that identifies one product or service as different from others.
Branding yourself involves gaining your customers’ trust and respect to choose your products or services over your competitors.
It also creates a sense of community among your customers, because they feel that those associated with you are part of an “inner circle” of friends.
If done effectively, branding yourself can be your portal to success.
A brand must be simple, clear and understandable.
It should be memorable but not simplistic because its purpose is to create credibility, uniqueness and an air of mystery.
The best way to start branding yourself is to choose a topic or theme that relates to you, your experience and business, and that is clearly stated in a tag line or trademark.
Your first step is to establish credibility by having your company name or logo registered, a registered trademark with the appropriate regional or country authorities or is appropriately licensed, registered and regulated in your particular industry and jurisdiction.
Branding yourself also includes the creation of a communication plan.
Your communication plan will outline how you intend to communicate with your audience.
Will you communicate through print, television, radio, the Internet, video, brochures, postcards or newsletters?
These are all avenues that need to be explored.
How to Brand Yourself Strategically?
Once you have defined your audience and created a communication plan, your next step is to develop a branding strategy.
When it comes to building a strong branding strategy, your first step is to create or establish your company’s online presence.
If you do not have an online presence, you will be limited in your reach and credibility.
Social media is the best way to get started.
Use a popular social media platform like Twitter, LinkedIn, Facebook, YouTube and Blogger.
Be consistent in communicating what your company offers to your audience and provide them with updates through social media channels.
Brand yourself as a leader or even a celebrity and engage your audience in dialog; this will help you build trust and credibility.
The next step is to create a personal brand statement.
A personal brand statement is one of the most critical steps when it comes to branding yourself.
This is your story, and it tells your audience how you came to be who you are. It allows your target audience whom you want to become to connect with them on an emotional level.
The key benefit of developing and maintaining your online presence and reputation management is that it helps leverage your personal brand by creating a consistent image that your audience can identify with and trust.
Reputation management services can also help protect your brand.
Reputations are often generated based on comments, customer experiences, or negative reviews about a product or service.
Hiring a reputation management company to help protect your brand can be a wise move for your business.
The final step in branding yourself is to communicate with your target audience consistently.
The Internet allows you to reach out to millions of people around the world.
You can engage in conversation with people and gain insight from their online activity.
Social media also provides a platform for you to interact with your audience. You can easily brand yourself by participating in social media conversations.
Branding yourself does not happen overnight.
It requires a comprehensive strategy that considers your objectives, business goals, reputation, and the process you employ to build your credibility and position for future success.
Your brand should be a representation of who you are, your interests, and your unique qualities.
It is critical that you work with a professional organization to develop a complete marketing plan that considers all aspects of your businesses identity and positioning to maximize its potential for growth and profitability.