# Dallas Design Co. > Dallas Design Co. is a Dallas-based, founder-led strategic branding studio helping established professional-services firms across Texas develop brand strategy, identity, websites and supporting communications. A strategic branding studio founded in 2020 and co-owned by Tabitha Ayers and Stuart Crawford. The two-person team works remotely with clients, combining research, positioning, messaging, visual identity, websites and supporting brand applications. ## Facts (reviewed October 23, 2026) - Founded: 2020, in Dallas, Texas - Co-founders: Tabitha Ayers (Co-Founder & Creative Director); Stuart Crawford (Co-Founder & Brand Strategist) - Delivery: remote; questionnaire-led onboarding; in-person meetings not required - Branding engagements typically start at $10,000 USD; websites start at $16,000 USD, quoted to scope - Typical timelines: strategy 3–4 weeks; branding 6–10 weeks, strategy included; websites 8–14 weeks - Contact: hello@dallasdesignco.com · +1 469-739-5016 · https://dallasdesignco.com/contact/ - Full, sourced fact sheet: https://dallasdesignco.com/company-facts/ ## Services - [Brand Strategy](https://dallasdesignco.com/services/brand-strategy/): Research, positioning, and narrative architecture that decide what your firm stands for, who you serve, and why you can defend a premium fee—before any design… - [Brand Positioning](https://dallasdesignco.com/services/brand-strategy/brand-positioning/): The strategic territory your firm can credibly defend against competitors. - [Brand Messaging](https://dallasdesignco.com/services/brand-strategy/brand-messaging/): Clear, defensible language that explains what your firm does, why it matters, and why clients should choose you. - [Brand Audit](https://dallasdesignco.com/services/brand-strategy/brand-audit/): A structured diagnostic of how your firm looks, sounds, and competes. - [Brand Identity](https://dallasdesignco.com/services/brand-identity/): A coherent visual identity system built from your firm's market positioning. - [Logo Design](https://dallasdesignco.com/services/brand-identity/logo-design/): A distinctive logo and its variations, designed as part of an identity system rather than in isolation, so it works at… - [Rebranding](https://dallasdesignco.com/services/brand-identity/rebranding/): Strategic brand refreshes and complete overhauls for established firms that have outgrown their original identity. - [Brand Guidelines](https://dallasdesignco.com/services/brand-identity/brand-guidelines/): Clear, operational design standards that protect your brand equity. - [Web Design](https://dallasdesignco.com/services/web-design/): Custom web design and modern front-end development engineered around how sophisticated buyers evaluate your business. - [Website Redesign](https://dallasdesignco.com/services/web-design/website-redesign/): A strategic website overhaul for established firms whose digital presence no longer reflects their operational caliber. - [Website Copywriting](https://dallasdesignco.com/services/web-design/website-copywriting/): Website copy written directly from your market positioning and messaging framework. - [Graphic Design and Collateral](https://dallasdesignco.com/services/graphic-design/): High-stakes sales presentations, executive brochures, and proposal systems that translate your brand into boardrooms and sales conversations. - [Presentation Design](https://dallasdesignco.com/services/graphic-design/presentation-design/): High-stakes pitch decks, conference keynotes, and master template systems engineered for persuasion. - [Brochure Design](https://dallasdesignco.com/services/graphic-design/brochure-design/): Capability statements, corporate brochures, and multi-page literature engineered to reflect your firm's market stature. - [Sales Collateral](https://dallasdesignco.com/services/graphic-design/sales-collateral/): Proposal systems, executive one-pagers, and case study layouts engineered to remove friction from your pipeline. ## Work Each case study is labelled for what it is. - [Mister Cutts](https://dallasdesignco.com/work/mistercutts/): Client project · Barber Shop · A characterful barber shop logo that combines scissors, a mustache, and a gentleman’s face into one distinctive visual… - [Madsen West](https://dallasdesignco.com/work/madsen-west/): Brand identity · Hospitality Consulting · Positioning, logo, visual identity and pitch collateral for a hospitality consultancy, plus billboard and poster… - [PlayPause](https://dallasdesignco.com/work/playpause/): Brand identity · Software (SaaS) · A rebrand for a video collaboration platform, with launch graphics, social assets and sales collateral. - [Kusa Sushi & Hibachi](https://dallasdesignco.com/work/kusa-sushi-hibachi/): Brand identity · Restaurant · A brand refresh carried through menus, signage, interior graphics, takeout packaging and social assets. - [The Working Actor](https://dallasdesignco.com/work/the-working-actor/): Brand identity · Education and Training · A brand identity for a career-training program for performers: logo, visual identity and event and workshop materials. - [Oguana](https://dallasdesignco.com/work/oguana/): Brand identity · IT and Telecommunications · Logo and brand identity for an IT and telecommunications provider: stationery, digital assets and vehicle graphics. - [Kinstrom](https://dallasdesignco.com/work/kinstrom/): Brand identity · Event Lighting and AV · A brand identity for an event lighting and AV company: logo, crew apparel, road case graphics and digital assets. ## Insights - [Brand Strategy](https://dallasdesignco.com/insights/brand-strategy/): How to decide what a brand stands for, who it serves and how it grows: strategy foundations, frameworks and the mistakes that cost firms… - [Positioning & Messaging](https://dallasdesignco.com/insights/positioning-messaging/): Finding the position a firm can own in its market, and the words that make buyers remember it. - [Brand Identity](https://dallasdesignco.com/insights/brand-identity/): What a brand identity is, what it has to do for a business, and how to judge whether yours is working. - [Visual Language](https://dallasdesignco.com/insights/visual-language/): The parts of an identity people see first: color, typography, photography and illustration, and how to choose them. - [Rebranding & Brand Management](https://dallasdesignco.com/insights/brand-management/): When and how to rebrand, and how to keep a brand consistent as a firm grows: refreshes, audits, guidelines, governance and protection. - [Investment & Value](https://dallasdesignco.com/insights/investment-value/): What branding and design cost, what a firm gets for the money, who to hire, and how brand equity builds value over time. - [Websites & UX](https://dallasdesignco.com/insights/websites/): Websites that sell before you walk into the room: structure, copy, user experience, speed, accessibility and redesigns. ### Start here - [Brand Strategy for Small Businesses: 2026 Growth Guide](https://dallasdesignco.com/brand-strategy-for-small-businesses/): Stop treating brand strategy like a creative exercise. - [Small Business Website Design That Builds Trust and Leads](https://dallasdesignco.com/small-business-website-design/): A professional website for a small business should have one primary conversion goal, clear page-level messaging, responsive mobile design… - [Logo Design Cost in 2026: What a Business Should Budget](https://dallasdesignco.com/logo-design-cost/): Learn what logo design costs in 2026, from DIY tools to agencies. - [Brand Illustration: When and How to Use It](https://dallasdesignco.com/brand-illustration/): Learn when brand illustration works better than photography or icons, how to build a consistent system, and how to govern it across… - [Brand Photography That Builds Professional Identity](https://dallasdesignco.com/brand-photography/): Learn how brand photography supports professional identity, trust, conversion, and consistent marketing across every business channel. ## Optional - [Our story](https://dallasdesignco.com/our-story/): who runs the studio and how it works - [Company facts](https://dallasdesignco.com/company-facts/): founding, people, credentials, pricing and policies, with sources - [All articles](https://dallasdesignco.com/insights/all/): every Insights article, newest first - [Start a project inquiry](https://dallasdesignco.com/contact/) - [Sitemap](https://dallasdesignco.com/sitemap.xml)