Client projectBarber Shop
Mister Cutts
A characterful barber shop logo that combines scissors, a mustache, and a gentleman’s face into one distinctive visual idea.
Dallas Design Co.
Dallas Branding Agency for Professional Services Firms
Founded in 2020 by Tabitha Ayers and Stuart Crawford, Dallas Design Co. is a founder-led branding studio for established professional-services firms. We turn complex expertise into a brand clients trust, through positioning, brand identity and web design, for firms across Dallas–Fort Worth and Texas.
- Based in Dallas, working with firms across Texas
- Remote, questionnaire-led onboarding
- Branding typically 6–10 weeks
- 2020Founded in Dallas, Texas
- 2Co-founders, Tabitha and Stuart, on every engagement
- $10,000Typical starting point for a complete branding engagement, strategy included
- 2 juriesStuart Crawford sits on the International Design Awards and ADS Awards 2027 juries
Selected Work
Selected Projects by Our Dallas Branding Studio
A selection of brand identity and design work from the studio.
Brand identityHospitality Consulting
Madsen West
Logo and visual identity for a hospitality consultancy, shown across pitch collateral, billboard and poster designs.
Brand identitySoftware (SaaS)
PlayPause
Rebrand design for a video collaboration platform, shown across launch graphics, social assets and sales collateral.
Brand identityRestaurant
Kusa Sushi & Hibachi
Brand refresh for a sushi and hibachi restaurant, shown across menus, signage, interior graphics, takeout packaging and social assets.
Services
Brand Strategy, Identity and Web Design by Our Dallas Studio
Strategy first, then everything the brand has to carry: positioning, naming and brand architecture, identity, website, sales collateral and packaging. Branding from $10,000 includes the strategy. We also offer standalone SEO and GEO, and ongoing support after launch.
Brand Strategy
Research, positioning, and narrative architecture that decide what your firm stands for, who you serve, and why you can defend a premium fee—before any design begins. It is the first phase of every branding engagement and the foundation the identity is built on.
- Brand Positioning
- Brand Messaging
- Brand Audit
Brand Identity
A coherent visual identity system built from your firm's market positioning. We design the logos, typographic hierarchy, color architecture, graphic language, and operational guidelines required to make your brand recognizable across every medium as you scale.
- Logo Design
- Rebranding
- Brand Guidelines
From $10,000
Web Design
Custom web design and modern front-end development engineered around how sophisticated buyers evaluate your business. We combine market positioning, executive copywriting, high-contrast typography, and modern static architectures to build fast, secure websites that present your firm with the credibility it has earned.
- Website Redesign
- Website Copywriting
From $16,000
Graphic Design and Collateral
High-stakes sales presentations, executive brochures, and proposal systems that translate your brand into boardrooms and sales conversations. Typically delivered as part of a comprehensive brand engagement to ensure total market consistency.
- Presentation Design
- Brochure Design
- Sales Collateral
Who We Work With
Branding for Wealth Management, Commercial Real Estate and Consulting in Texas
Firms in these sectors sell judgment, and clients often decide whether to trust it before they meet anyone. We help your brand make that case on the website, in the pitch deck and in the first meeting. These are examples, not a limit: we work with established professional-services firms of every kind.
Wealth Management
Clients trust you with long-term financial decisions. We build positioning, identity, and websites that explain your approach with a calm, credible presentation.
Commercial Real Estate
Brokerages and developers compete on track record. Distinct identity, web design, and pitch materials that look as considered as the deals you close.
Consulting
When expertise is your product, positioning does the heavy lifting. Clear messaging about what you solve, carried through identity and web design.
Who we’re a good fit for
- Established firms that want strategy, identity and website done as one piece of work
- Budgets from $10,000 for branding
- Leaders who want to work directly with both co-founders
What we don’t do
- One-off logo jobs without the strategy behind them
- Paid-media or ad campaign management
- Running social media accounts (we design ad graphics and social templates)
Founder-Led
You Work with the Two People Who Do the Work
Dallas Design Co. is a two-person studio, founded in 2020 and owned equally by Tabitha and Stuart. Tabitha leads creative direction; Stuart leads strategy. Neither hands your project to someone you haven't met.
Tabitha Ayers
Co-Founder & Creative Director
Tabitha leads creative direction and visual identity work, collaborating directly with clients and co-founder Stuart Crawford.
Stuart Crawford
Co-Founder & Brand Strategist
Stuart focuses on brand positioning, messaging and strategic direction. He also runs Inkbot Design in the UK, sits on the International Design Awards and ADS Awards 2027 juries, and holds a B.A. (Hons.) in Illustration from Duncan of Jordanstone College of Art & Design.
Client Feedback
In Their Words
They didn’t just make us look good. They made us understand why looking good matters commercially. That reframe alone was worth the investment, and it has completely changed how we price our services.
We had been embarrassed by our old brand for years, but couldn’t get the partners to agree on a direction. Dallas Design Co. brought strategic clarity to the table. We finally look like we belong at the top of the market.
How an Engagement Works
A Clear Process from Positioning to Launch
Four stages: diagnose, position, design, equip. Each has a defined output, so you always know what you are approving and what comes next.
Diagnose
A questionnaire and working sessions to understand the business, its buyers and its competitors before any design begins.
Position
Agree what the brand must say, to whom, and why it is credible: positioning, messaging and tone of voice.
Design
Identity, website and applications designed from the strategy, so every choice has a reason your team can repeat.
Equip
Guidelines, templates and organized files so the people who use the brand every day apply it consistently.
Questions
Questions We Hear Often
How much does a branding project cost?
Branding engagements typically start at $10,000, covering research, positioning, messaging, visual identity, guidelines and launch assets. Website projects start at $16,000 and are quoted to scope. You receive a written proposal before anything is agreed.
How long does it take?
A branding engagement, strategy included, typically takes 6–10 weeks. Websites typically take 8–14 weeks. Timelines depend on scope and on how quickly feedback comes back.
Do you only work with Dallas firms?
Our focus is established professional-services firms in Texas, but we work remotely and take on suitable clients in other locations and industries. Onboarding is questionnaire-led, and in-person meetings are not required.
Who will actually work on our project?
The two co-founders. Tabitha Ayers leads creative direction and identity; Stuart Crawford leads strategy, positioning and messaging.
How does payment work?
Normally 50% upfront and 50% on completion. Larger projects can be staged by milestone. The proposal sets out the terms for your project.
Do you manage advertising or social media?
No. We design ad graphics, social templates and campaign assets, but we don't buy media, run paid campaigns or manage social media accounts.
Do you offer support after launch?
Yes. Ongoing brand and design support is available with an agreed scope. We also offer SEO and GEO as a standalone service.
Next Step
Tell Us Where the Brand Is Falling Short
Share what the business does, what needs to change and roughly when. Tabitha or Stuart will read it and reply personally.
Branding engagements typically start at $10,000 · Websites from $16,000.
Credentials You Can Check
- Reviews on Google (opens in a new tab)Read what clients say on our Business Profile
- Juror, International Design Awards (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- Juror, ADS Awards 2027 (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- You own the final workOwnership and copyright transfer to you on final payment