Dallas Branding Portfolio
Work we’d show our mothers and our toughest critics.
This branding portfolio shows selected brand identity, brand strategy and website projects for professional services firms: wealth managers, commercial real estate firms and consultancies across Dallas–Fort Worth and beyond. Every project is led by founders Stuart Crawford and Tabitha Ayers, who bring 28+ years of branding experience to Dallas Design Co. Each case study covers the brief, the thinking and the result.
Kay Brooks: Fashion Boutique Brand Identity
A refined brand identity for Dallas fashion boutique Kay Brooks: logo, color palette, typography and retail packaging designed to feel as considered as the clothes on the rail.
Brand identity · Logo design · Packaging · Fashion & retail
Madsen West: Hospitality Consultancy Brand Identity
A confident, boardroom-ready brand for DFW hotel consultancy Madsen West: positioning, logo, visual identity and pitch collateral built to win the trust of hotel owners and investors.
Brand strategy · Brand identity · Pitch collateral · Website · Hospitality consulting
JL Audio: Rebrand & Packaging Design
A rebrand and packaging system for JL Audio, the Florida-based maker of premium car, marine and home audio, known for its subwoofers since 1975: logo refresh, visual identity and retail packaging delivered before the company’s 2023 acquisition by Garmin.
Rebrand · Brand identity · Packaging design · Retail display · Consumer electronics · Audio
PlayPause: SaaS Rebrand & Marketing Design
A rebrand for PlayPause, the video and collaboration platform for editors, agencies and production teams, plus launch graphics, social assets and sales collateral to help it compete head-on with Frame.io.
Rebrand · Brand identity · Marketing design · Social media assets · SaaS
Eastern Architects: Brand Identity for Commercial Architecture
A full brand rollout for Eastern Architects, a commercial architecture firm based in Texas.
Logo Design · Brand identity · Corporate Stationery · Digital Marketing
Madsen West: Out-of-Home Advertising Campaign
A billboard and poster campaign for DFW hospitality consultancy Madsen West, placed around DFW International and Love Field airports and key travel corridors to put the brand in front of hotel owners, investors and industry decision-makers.
Advertising campaign · Billboard design · Out-of-home (OOH) · Hospitality consulting
Kusa Sushi & Hibachi: Restaurant Rebrand
A brand refresh for the sushi and hibachi restaurant Kusa, carried through the whole dining experience: logo, menus, exterior signage, interior graphics, takeout packaging and social media assets.
Restaurant branding · Menu design · Signage · Packaging · Hospitality · Food & beverage
The Working Actor: Brand Identity for Malik Yoba
A brand identity for The Working Actor, the career-training program for performers created by actor Malik Yoba (New York Undercover, Empire): logo, visual identity and event and workshop materials built to feel as professional as the careers it teaches people to build.
Brand identity · Logo design · Personal brand · Event branding · Entertainment
Oguana: IT & Telecoms Logo and Brand Identity
Logo design and branding for Oguana, a Dallas IT and telecommunications provider: logo, visual identity, stationery and digital assets that give a technical business a clear, trustworthy face for the companies that rely on it.
Logo design · Brand identity · Stationery · Vehicle graphics · Telecommunications
Technisches Museum Wien: Proposed Rebrand
Our proposed brand identity for Vienna’s Technisches Museum Wien, one of Europe’s leading museums of technology and industry: logo, visual identity system, signage and campaign concepts exploring how a historic institution could speak to a new generation. The museum chose a different direction for its 2025 identity.
Brand identity · Visual identity system · Wayfinding & signage · Museums & culture
Eastern Architects: Annual Report & Corporate Print Design
An extension of the Eastern Architects identity into corporate print: an annual report and print collateral showing how a commercial architecture firm presents projects, performance and people to developers and investors.
Annual report design · Corporate print · Editorial layout · Brochures · Architecture
Kinstrom: Brand Identity for an Event Lighting & AV Company
A brand identity for Kinstrom, a Dallas AV company specializing in event and venue lighting and special effects: logo, visual identity, crew apparel, road case graphics and digital assets with the same impact as the shows they light.
Brand identity · Logo design · Merch & apparel · Audio visual · Event production
Trusted Partners
Six years of work. A few numbers worth sharing.
The projects in our branding portfolio are only a small section of recent client work, but should give an idea of the range and scope of what we can do – it doesn’t matter the industry you are in, or how you need to get there – our job is to find the gap and give your brand its differentiator.
2020
Our Studio was founded
Dallas, Texas
Home base – UK Sister agency.
2
Senior Founders on every project
28+ Years
We’ve been in branding for a while!
What clients say about working with Dallas Design Co.
Seen enough? Let’s talk about your project.
We take on a small number of projects at a time. If you like what you see and want to know if we’re available for your timeline, the fastest way to find out is to reach out now.