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Branding and Graphic Design Services for Established Firms

Branding and graphic design services for established firms in Dallas–Fort Worth and across Texas: strategy first, then the identity, website and sales materials built on it. Delivered by co-founders Tabitha Ayers and Stuart Crawford.

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What We Do

Four Services, One Connected System

Most clients approach us to solve a specific friction point. We evaluate the entire commercial ecosystem—ensuring positioning, visual identity, digital architecture, and sales collateral pull in the exact same direction.

  • Brand Strategy

    Research, positioning, and narrative architecture that decide what your firm stands for, who you serve, and why you can defend a premium fee—before any design begins. It is the first phase of every branding engagement and the foundation the identity is built on.

    • Brand Positioning
    • Brand Messaging
    • Brand Audit

  • Brand Identity

    A coherent visual identity system built from your firm's market positioning. We design the logos, typographic hierarchy, color architecture, graphic language, and operational guidelines required to make your brand recognizable across every medium as you scale.

    • Logo Design
    • Rebranding
    • Brand Guidelines

    From $10,000

  • Web Design

    Custom websites for established professional-services firms in Dallas–Fort Worth and across Texas, planned, written, designed and built by the two co-founders as one piece of work. As a Dallas web design company that starts from your positioning, we make the site explain what you do, who it is for and why a qualified buyer should get in touch.

    • Website Redesign
    • Website Copywriting

    From $16,000

  • Graphic Design and Collateral

    High-stakes sales presentations, executive brochures, and proposal systems that translate your brand into boardrooms and sales conversations. Typically delivered as part of a comprehensive brand engagement to ensure total market consistency.

    • Presentation Design
    • Brochure Design
    • Sales Collateral

Engagement Terms

What to Expect

Branding engagements
Typically from $10,000: research, positioning, messaging, visual identity, guidelines and launch assets
Websites
From $16,000, quoted to scope
Timelines
Standalone strategy typically 3–4 weeks; branding 6–10 weeks, strategy included; websites 8–14 weeks
Payment
Normally 50% upfront and 50% on completion; milestones for larger projects
How we work
Remotely, with questionnaire-led onboarding. In-person meetings are not required.
Not included
Advertising, paid-media or social-media account management

How an Engagement Works

Diagnose, Position, Design, Equip

  1. Diagnose

    Understand the business, its buyers and its competitors before any design begins.

  2. Position

    Agree what the brand must say, to whom, and why it is credible.

  3. Design

    Identity, website and applications designed from the strategy.

  4. Equip

    Guidelines, templates and organized files so your team applies the brand consistently.

Questions

Frequently Asked Questions About Our Services

What do your branding and web design services cost?

Comprehensive branding engagements typically start at $10,000 USD and cover research, positioning, messaging, visual identity, guidelines, and launch assets. Custom web design and development projects start at $16,000 USD and are quoted according to the exact page scope and technical requirements.

Do you work with smaller businesses or startups?

Our primary focus is on established professional services firms across Texas and suitable clients remotely. However, we selectively partner with early-stage businesses when the strategic fit, budget alignment, and project ambition align with our studio standards.

How is Dallas Design Co. structured—do you use junior designers?

We are a two-person, founder-led studio. You work directly with co-founders Tabitha Ayers (Creative Director) and Stuart Crawford (Brand Strategist) throughout your project, not with junior account managers.

How much of our leadership team's time will an engagement take?

Input is most intensive at project kickoff through our structured onboarding questionnaire and discovery interviews. After that, your time is dedicated solely to milestone review checkpoints (positioning approval, creative direction selection, and final handoff), with exact dates outlined in your proposal.

Can you work with our existing brand instead of building a new one?

Yes. Where an existing visual identity carries hard-won market recognition worth keeping, we perform an evolutionary brand refresh or a code-level website redesign rather than starting from scratch.

Do you manage advertising, social media, or ongoing marketing retainers?

No. Our work is brand strategy, visual identity, websites, and supporting design and communications. We do not buy media, run paid ad campaigns, or manage social media accounts.

Next Step

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