Built for commercial outcomes.
When Your Business Has Outgrown How It Looks
You know your business delivers. But when your brand, website or sales materials fail to reflect that capability, the right clients hesitate, and less capable competitors can look like the safer choice.
Dallas Design Co. provides strategy-led graphic design services and branding for growing Texas firms. From positioning and logo design to websites and pitch collateral, we build the clarity, credibility and consistency that make your business look as capable, established and authoritative as it truly is.
We don’t offer everything. We offer what actually moves the needle.
Many studios will take your brief, execute it, and move on. We don’t work that way.
Before we design anything, we think about your market, your competitors, the gap between what you’re communicating and what you actually are. That thinking is what separates work that looks good from work that performs.
Every engagement below starts with that same question: what does this business actually need from its design?
Strategy comes before everything.
We don’t open a design file until we understand your market, your audience, and the gap between where your brand is and where your business needs it to be. That thinking is what makes the design work.
Two expert minds on every project.
Dallas Design Co. is Tabitha and Stuart. There’s no junior team doing the work while we take the credit. Every project gets our full attention – which means every decision gets made at the level it deserves.
Built to last, not to impress on launch day.
We build brand systems designed to hold up across every medium, every year, and every stage of growth your business goes through. The work we hand over should still be working for you in 5 years.
Service 01: Brand Strategy & Positioning
Brand Strategy & Positioning Services: Design Without Strategy Is Just Decoration.
Most firms can describe what they do. Very few can articulate why a high-value client should choose them over the competitor across the street—clearly, memorably, and without relying on industry jargon.
Brand strategy is the commercial foundation of your business. It is the story beneath everything you pitch and build. We define exactly where you sit in the market and give you the words to defend that position.
We run strategy as a standalone engagement or as the foundation layer for an identity project. Either way, the output is a document you’ll actually use – not a slide deck that lives in a folder.
This service is right for you if your team describes the business differently to different people, if you’re entering a crowded market, or if you have a strong product but struggle to explain it in a sentence. Strategy gives everyone the same words – and the confidence to use them.
“Working with Dallas Design Co completely reshaped how we think about our brand. They didn’t just deliver visuals – they uncovered a clear strategic position that’s helped us stand out in a crowded Dallas market. Since the rebrand, our messaging is sharper, our team is aligned, and we’ve seen a noticeable lift in both engagement and inbound leads. It’s been one of the most valuable investments we’ve made.”
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What’s Included
- Brand discovery workshop
- Brand audit
- Audience profiles and buyer insight
- Competitor and category audit
- Market opportunity analysis
- Brand positioning
- Value proposition and brand promise
- Brand purpose, vision and values
- Brand personality
- Messaging framework and message pillars
- Brand voice and tone-of-voice guide
- Brand story
- Tagline development
- Strategy document and implementation roadmap
Service 02: Strategic Brand Identity
Brand Identity & Logo Design: Your Logo Is the Smallest Part of Your Brand.
If you are pitching million-dollar commercial real estate deals or managing private wealth, you cannot afford to look like a commodity. A weak visual identity makes your firm look smaller and less experienced than it is.
We build robust, premium brand systems designed to hold up across every medium and scale with your growth. Think of it as the visual proof of your expertise.
Logo design is where most Dallas firms start, and it matters. But a logo on its own won’t carry a pitch deck, a website and a trade-show booth. We design the logo as part of a complete identity system, so every graphic that leaves your business looks like it came from the same place.
Nothing templated. Nothing that’ll look dated in two years. A visual identity built to grow with you.
This service is right for you if you’re launching a new business, rebranding after growth, or have outgrown the logo you started with. If you’ve ever said, “We look smaller than we are”, this is where we start.
“We knew we needed a rebrand. We didn’t know how much it would change the way we felt as we walked into client meetings. That part was unexpected.”
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What’s Included
- Custom logo design
- Primary, secondary and responsive logo variations
- Submark or social-media icon
- Color palette and accessibility guidance
- Typography suite and hierarchy
- Custom iconography
- Brand patterns, textures and graphic devices
- Photography and imagery direction
- Brand guidelines
- Real-world brand applications
- Social-media or presentation templates
- Print- and digital-ready file package
Service 03: High-Conversion Web Design
Website & Digital Design: Your Website Should Do the Selling Before You Walk Into the Room.
An outdated, cheap-looking website is losing you deals before the introductory call even happens. But a beautiful website that doesn’t convert is just expensive wallpaper. The bar is both.
We design and build digital flagships tailored for professional services. Every layout decision, headline placement, and user journey is engineered with one question in mind: Does this move a qualified prospect closer to saying yes?
We work across platforms – primarily WordPress and Webflow – and hand over sites your team can actually manage. Clean code. Clear instructions. No dependency on us to change a paragraph.
This service is right for you if your current site was built to tick a box rather than win business – or if you’ve evolved past what your website says about you. We also design from scratch for new businesses that want to start right.
“Dallas Design Co delivered a website that not only looks sharp but actually performs. It’s faster, clearer, and converts far better than what we had before.”
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What’s Included
- Website strategy and conversion planning
- Sitemap, navigation and content architecture
- User journeys, UX wireframes and CTA strategy
- Custom website design
- Website copywriting
- Digital graphics and social assets
- Responsive WordPress or CMS build
- CMS setup and editable page templates
- Forms, CRM and third-party integrations
- Technical SEO foundations
- Speed, performance and Core Web Vitals optimization
- Accessibility and cross-device testing
- Analytics and conversion tracking
- Launch support, training and handover
Service 04: Print & Pitch Collateral
Print & Pitch Collateral Design: Digital Has Volume. Print Has Weight.
When you leave a pitch, the physical assets you leave behind are the only things speaking for you. There is a tangible ROI in handing over an investment memorandum, corporate brochure, or business card that feels substantial and meticulously crafted.
We design brochures, pitch and presentation decks, investment memoranda, business cards, signage and event materials. All of it is graphic design that extends the identity we’ve built, or elevates the one you already have.
We ensure the physical world matches your digital authority.
This service is right for you if you’re meeting clients in person and your printed materials don’t match the business you’ve become. Or if you’ve rebranded digitally and need the physical world to catch up.
“Dallas Design Co elevated our print materials across the board. From sales decks to leave-behinds, everything feels sharper, more cohesive, and far more persuasive. Our team now walks into meetings with confidence, and it’s made a real difference in how prospects respond.”
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What’s Included
- Business cards and stationery
- Capability statements and company profiles
- Brochures, service guides and sales collateral
- Presentation decks and pitch templates
- Proposals, reports and document templates
- Signage, wayfinding and environmental graphics
- Event, exhibition and trade-show materials
- Packaging, labels and point-of-sale collateral
- Direct-mail and promotional campaigns
- Print-ready artwork and production specifications
- Paper, stock and finish recommendations
- Print management, proofing and supplier liaison
- Digital PDF versions for sharing and sales follow-up
Ways to work with us
Most clients start with one problem. We solve the whole system.
We are built for long-term partnerships. Here is how growing Texas firms typically engage Dallas Design Co.
The Foundation
Brand Strategy & Identity Package
Our most common starting point. We define your market position, then build a premium visual identity that matches it. Ideal for firms outgrowing their current look or preparing for an acquisition.
The Digital Flagship
Brand Identity & Web Design
For firms that need to launch or relaunch with complete alignment. A new visual system and a high-performance website built to carry it.
The Full Transformation
Comprehensive Full Brand Build
Strategy, identity, web, and pitch collateral in a single, sequenced engagement. Everything done once, done right, in the same authoritative voice.
Personal Brands
Individual Graphic Design Services
Need one specific thing done well? We take single-service projects when the scope is clear and the fit is right. Just ask.
Graphic Designers in Dallas
A Dallas Graphic Design Company Built for Firms That Sell Expertise
Search “graphic designers in Dallas”, and you’ll find hundreds of options: freelancers, print shops, big marketing agencies. We’re none of those.
Dallas Design Co. is a two-person senior studio. Tabitha leads design, and Stuart leads strategy, so the people you meet are the people doing the work. We focus on businesses where trust wins the deal: law firms, accountancy and financial advisory practices, commercial real estate, and consultancies. For those firms, looking “fine” costs money every time a prospect compares you with a competitor.
We work with clients across Dallas–Fort Worth, including Plano, Frisco, and Fort Worth and throughout Texas. Most projects run remotely, with structured workshops and review calls.
If you need a one-off piece of graphic design, like a brochure, a pitch deck or a trade-show graphic, we take single-service projects when the scope is clear. If you need your entire brand to work harder, that’s where we do our best work.
Ready to build a brand that justifies your expertise?
Tell us where your firm is right now, where you are trying to get to, and what is getting in the way. We’ll tell you what we recommend and whether we are the right partners to execute it.
No high-pressure sales pitches. Just a straightforward conversation about your commercial goals.
Dallas Branding & Design FAQs
What graphic design services do you offer?
Brand strategy and positioning, logo and brand identity design, website design and build, and print and pitch collateral: brochures, presentation decks, business cards, signage and event materials. Most clients combine two or more; see “Ways to work with us” above.
Do you work with small businesses?
Yes. Many of our clients are small, growing firms. We’re not the cheapest option: brand identity projects start at $5,000. We’re built for businesses that see design as an investment in winning better clients, not a line item to minimize.
Do we really need a brand strategy, or can we just get a new logo?
If your firm is perfectly positioned, your messaging is converting at a high rate, and everyone in your company describes the business exactly the same way—you might just need a visual update. If not, skipping the strategy is an expensive mistake. We diagnose this honestly on our first call.
Can you work with our existing brand, or do we have to start fresh?
Evolution is just as valid as revolution. If you have established equity in your current brand, we can refine, modernize, and build a cohesive system around it without throwing away years of recognition.
What’s a typical project timeline?
Brand identity: 6–10 weeks. Strategy: 3–4 weeks. Web design and build: 8–14 weeks, depending on scope. Combined engagements are sequenced so they run efficiently. Rush timelines are available – ask us early.
How much of my team’s time will this require?
We know you have a firm to run. Our consultative process is designed to be highly efficient. We need your strategic input heavily at the kickoff phase, and your decisive feedback at key review milestones. We do not drag you into unnecessary weekly check-ins.
What does a typical engagement cost?
We view branding as a commercial investment, and we are transparent about the capital required. Brand identity systems typically begin at $5,000, while comprehensive web projects start at $8,000. Following our discovery call, you will receive a precise, itemised proposal. No vague estimates. No surprise invoices.
Do you offer payment plans?
Yes. We work on a 50% deposit, 50% on delivery structure for most projects. Larger engagements can be staged across milestones. We’re straightforward about money – it shouldn’t be the thing that gets in the way.