What we do
Every service we offer exists for one reason. To make your business impossible to ignore.
We don’t offer everything. We offer the things that actually move the needle – brand identity, strategy, web design, and print – done at a level most studios won’t attempt.
What we do
Many studios will take your brief, execute it, and move on. We don’t work that way.
Before we design anything, we think about your market, your competitors, the gap between what you’re communicating and what you actually are. That thinking is what separates work that looks good from work that performs.
Every engagement below starts with that same question: what does this business actually need from its design?
Strategy comes before everything.
We don’t open a design file until we understand your market, your audience, and the gap between where your brand is and where your business needs it to be. That thinking is what makes the design work.
Two expert minds on every project.
Dallas Design Co. is Tabitha and Stuart. There’s no junior team doing the work while we take the credit. Every project gets our full attention – which means every decision gets made at the level it deserves.
Built to last, not to impress on launch day.
We build brand systems designed to hold up across every medium, every year, and every stage of growth your business goes through. The work we hand over should still be working for you in 5 years.
Brand Identity
Your logo is the smallest part of your brand. We build the rest.
A brand identity is a system, not a file. It’s the logo, yes – but it’s also the color palette that makes your packaging unmistakable, the typefaces that set your tone before anyone reads a word, the visual rules that keep everything coherent across every touchpoint.
We build brand identities from the ground up. That means understanding your business deeply enough that, when we hand over the final files, you know exactly why every decision was made and exactly how to use them.
Nothing templated. Nothing that’ll look dated in two years. A visual identity built to grow with you.
This service is right for you if you’re launching a new business, rebranding after growth, or have outgrown the logo you started with. If you’ve ever said, “We look smaller than we are”, this is where we start.
“We knew we needed a rebrand. We didn’t know how much it would change the way we felt walking into client meetings. That part was unexpected.”
- What’s Included
Primary logo
Logo variations
Colour system
Typography suite
Iconography
Pattern/texture
Brand guidelines
File package
Brand Strategy
Design without strategy is decoration. Strategy without design is invisible. You need both.
Most businesses can describe what they do. Very few can articulate why anyone should choose them over the alternative – clearly, memorably, and without sounding like everyone else in their category.
Brand strategy is the work that answers that question. It’s positioning: where you sit in the market and why that position is yours. It’s messaging: the words that carry your value without dressing it up in jargon. It’s the story underneath everything you publish, everything you pitch, everything you build.
We run strategy as a standalone engagement or as the foundation layer for an identity project. Either way, the output is a document you’ll actually use – not a slide deck that lives in a folder.
This service is right for you if your team describes the business differently to different people, if you’re entering a crowded market, or if you have a strong product but struggle to explain it in a sentence. Strategy gives everyone the same words – and the confidence to use them.
“Working with Dallas Design Co completely reshaped how we think about our brand. They didn’t just deliver visuals – they uncovered a clear strategic position that’s helped us stand out in a crowded Dallas market. Since the rebrand, our messaging is sharper, our team is aligned, and we’ve seen a noticeable lift in both engagement and inbound leads. It’s been one of the most valuable investments we’ve made.”
- What’s Included
Brand positioning
Audience profiles
Competitor audit
Messaging framework
Brand voice guide
Tagline development
Brand story
Strategy document
Web Design
Your website is your best salesperson. Most websites don’t seem to know that.
A website that looks good but doesn’t convert is expensive wallpaper. A website that converts but looks cheap is losing you deals before the call even happens. The bar is both.
We design websites that understand the job they’re there to do. Every layout decision, every headline placement, every call-to-action is made with one question in mind: does this move the right person closer to saying yes?
We work across platforms – primarily WordPress and Webflow – and hand over sites your team can actually manage. Clean code. Clear instructions. No dependency on us to change a paragraph.
This service is right for you if your current site was built to tick a box rather than win business – or if you’ve evolved past what your website says about you. We also design from scratch for new businesses that want to start right.
“Dallas Design Co delivered a website that not only looks sharp but actually performs. It’s faster, clearer, and converts far better than what we had before.”
- What’s Included
UX wireframes
Visual design
Copywriting
Responsive build
CMS setup
SEO foundations
Speed optimisation
Launch support
Print & Collateral
The things people hold onto. The things that make the brand real.
There’s still something that happens when someone picks up a well-made business card, opens a thoughtfully designed brochure, or walks past signage that stops them mid-stride. Digital has volume. Print has weight.
We design print and collateral that extend the identity we’ve built – or elevate the one you already have. Every piece is production-ready: the correct files, colour profiles, and specifications for your chosen printer. No back-and-forth, no reprints.
We also brief and manage print production for clients who’d rather not deal with it. One less thing.
This service is right for you if you’re meeting clients in person and your printed materials don’t match the business you’ve become. Or if you’ve rebranded digitally and need the physical world to catch up.
“Dallas Design Co elevated our print materials across the board. From sales decks to leave-behinds, everything feels sharper, more cohesive, and far more persuasive. Our team now walks into meetings with confidence, and it’s made a real difference in how prospects respond.”
- What’s Included
Business cards
Letterhead & envelopes
Brochures
Signage
Presentation decks
Packaging
Event materials
Print management
How services work together
Most clients start with one thing. Most clients end up with more.
That’s not a sales tactic. It’s what happens when you see the results of getting one thing right and realise how much the other things have been holding you back.
We’re built for long-term relationships. Some clients engage us for a single sprint and walk away with exactly what they came for. Others remain as retained design partners on an ongoing basis. Both are welcome.
Startups
Strategy + Identity
Our most popular pairing. Strategy first sets the direction. Identity then brings it to life. You end up with a brand that’s beautiful and built on a solid foundation.
Small Businesses
Identity + Web
Launch or relaunch with everything aligned — a new visual identity and a website built to carry it. Consistent from the logo to the footer.
Established Brands
Full brand build
Strategy, identity, web, and collateral in a single engagement. Everything done once, done right, all in the same voice and system.
Personal Brands
Single service
Need one specific thing done well? We take single-service projects when the scope is clear and the fit is right. Just ask.
By the Numbers
Some key information & metrics
- 2020
When we started
- 100+
Happy Clients
- 220%
Average ROI
- $6.5m
Client Revenue
Not sure which service you need? That’s what the first message is for.
Tell us where you are, where you’re trying to get to, and what’s getting in the way. We’ll tell you what we’d recommend and whether we’re the right people to do it.
No pitch. No pressure. Just an honest conversation about your brand.
Frequently Asked Questions
Do I need a strategy before identity?
Not always – but often, yes. If you’re clear on your positioning and your audience, we can move straight to identity. If you’re not, strategy first saves time and money. We’ll be honest with you about which applies in our first call.
Can you work with an existing brand rather than starting fresh?
Yes. Brand refresh and evolution is a common engagement – keeping what’s working, fixing what isn’t, and building a cohesive system around it. We’ll assess what you have honestly before recommending a path.
What’s a typical project timeline?
Brand identity: 6–10 weeks. Strategy: 3–4 weeks. Web design and build: 8–14 weeks, depending on scope. Combined engagements are sequenced so they run efficiently. Rush timelines are available – ask us early.
How involved do I need to be?
More at the start, less in the middle, and a fair amount at review stages. We move fast and ask focused questions – we won’t drag you into unnecessary meetings. A kickoff call, a feedback round or two, and a final review. That’s usually it.
What do you charge?
Brand identity projects typically start at $5,000. Strategy engagements from $3,000. Web projects from $8,000. Full brand builds are scoped individually. We’ll give you a clear quote after the first conversation – no vague estimates.
Do you offer payment plans?
Yes. We work on a 50% deposit, 50% on delivery structure for most projects. Larger engagements can be staged across milestones. We’re straightforward about money – it shouldn’t be the thing that gets in the way.