Tabitha Ayers
Co-Founder & Creative Director
Tabitha Ayers is Co-Founder & Creative Director of Dallas Design Co., leading visual identity creation, art direction, and design language systems in close collaboration with co-founder Stuart Crawford.
Our Story
Two People Who Care Too Much About This to Do It Any Other Way
Dallas Design Co. is a boutique brand strategy and identity studio founded in 2020 and co-owned by Tabitha Ayers and Stuart Crawford. Small by choice, senior in execution, and strictly honest by design.
- 2 • Co-founders on every single project
- Remote • Questionnaire-led, no in-person meetings needed
- Dallas • Serving Texas professional services
Why We Started
Small, Senior and Honest
We started Dallas Design Co. in 2020 after working within larger studios that treated brand design like a production line. We wanted to build a studio that was small, senior, and honest—where the principals you speak with during discovery are the exact people crafting your strategy and designing your visual system.
That remains the standard we hold ourselves to today. We limit our active client roster to ensure every project receives rigorous attention from both co-founders, treating brand architecture as a vital business decision rather than superficial decoration.
The Founders
Who You’ll Work With
Stuart Crawford
Co-Founder & Brand Strategist
Stuart Crawford is Co-Founder & Brand Strategist of Dallas Design Co. He also leads Inkbot Design in the UK. His work centers on brand positioning, semantic SEO, and strategic messaging. He serves as a member of the international jury for the International Design Awards.
Where We Are
Based in Dallas, Working Across Texas
Dallas Design Co. is run from Dallas by its two co-founders. We work with established firms across Dallas–Fort Worth and the rest of Texas, and with suitable clients further afield, all remotely.
- Based in
- Dallas, Texas
- Working with
- Firms in Dallas–Fort Worth, the rest of Texas, and remote clients elsewhere
- How we meet
- Video calls and a questionnaire-led start. In-person meetings aren’t required.
- Phone
- +1 469-739-5016
We work remotely and don’t receive clients at our working address, so it isn’t published.
What We Won't Compromise On
How We Work
Strategy Before Aesthetics
We decide what a brand must communicate before deciding how it looks.
Honesty over Comfort
If something in a brief or direction isn't working, we say so, and suggest what to do instead.
Small Enough to Care, Senior Enough to Deliver
You work directly with the two co-founders. Projects aren't handed to juniors.
Work That Holds Up
We design for longevity, not for this year's trend.
The Practical Details
Working with Us
- Who we work with
- Established professional-services firms in Texas, and suitable businesses in other industries and locations.
- Related business
- Stuart also runs Inkbot Design in the UK.
Next Step
Work with the Two People Who Do the Work
Tell us about the business and where it's heading. Tabitha or Stuart will reply personally.
Credentials You Can Check
- Reviews on Google (opens in a new tab)Read what clients say on our Business Profile
- Juror, International Design Awards (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- Juror, ADS Awards 2027 (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- You own the final workOwnership and copyright transfer to you on final payment