Brand identitySoftware (SaaS)
PlayPause
A rebrand for a video collaboration platform, with launch graphics, social assets and sales collateral.
Mister Cutts
A characterful barber shop logo that combines scissors, a mustache, and a gentleman’s face into one distinctive visual idea.
- Client
- Mister Cutts
- Sector
- Barber Shop
- Services
Scope
Logo concept development and design, bringing together a bespoke symbol and distinctive wordmark.
What We Made
- Logo design
- Bespoke brand symbol
- Wordmark
The Challenge
Mister Cutts needed a distinctive identity that communicated barbering at a glance while giving the business a personality of its own. The challenge was to turn familiar grooming imagery into something recognizable, memorable and unmistakably connected to the name.
Strategic Approach
Make the service and the name work together. We used a visual double meaning to connect the tools of barbering with the personality of “Mister Cutts”: a pair of scissors becomes a gentleman’s face, complete with a mustache. The result balances immediate category recognition with a playful detail that rewards a second look.
Design Work
The logo centers on a compact, single-color symbol combining scissors with a stylized face and mustache. Minimal detailing keeps the visual idea clear, with the scissors’ pivot doubling as the figure’s nose.
Results
The Mister Cutts logo attracted independent design coverage for its inventive combination of barbering tools and character. WebUrbanist included it in its selection of “15 Creative Custom Company & Business Logo Designs,” crediting designer Tabitha Ayers. Logogenie later used it as an example of creative logo design, highlighting both the scissors-and-face symbol and the wordmark's detailing.
The logo has also received:
- Publication in iheartlogos, season two
- A Forbes feature
- Inclusion in a “100 Most Famous Logos of All Time” selection
- Logopond Gallery status
- A DeviantArt Daily Deviation
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Next Step
Ready to Look Like the Firm You Already Are?
Tell us about the business and what needs to change. Tabitha or Stuart will reply personally.
Branding engagements typically start at $10,000.
Credentials You Can Check
- Reviews on Google (opens in a new tab)Read what clients say on our Business Profile
- Juror, International Design Awards (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- Juror, ADS Awards 2027 (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- You own the final workOwnership and copyright transfer to you on final payment