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Service

Brand Identity

A coherent visual identity system built from your firm's market positioning. We design the logos, typographic hierarchy, color architecture, graphic language, and operational guidelines required to make your brand recognizable across every medium as you scale.

Typically from
$10,000
Typical timeline
6–10 weeks, strategy included

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Typical Deliverables

What You Receive

  • Comprehensive Logo Suite: Primary mark, secondary lockups, horizontal and stacked formats, and responsive submarks calibrated for digital icons and mobile viewports.
  • Calibrated Color Architecture: Harmonized primary, secondary, and neutral palettes specified for digital screens (RGB, HEX) and commercial offset printing (CMYK, Pantone/PMS matches), complete with contrast accessibility guidance.
  • Typographic Hierarchy: Editorial headline serif or display typeface pairings, legible body type systems, line-height rules, and standard desktop fallbacks for routine office tools.
  • Art Direction & Graphic Language: Clear rules governing photography styles, treatment of imagery, iconography, border treatments, and brand graphic motifs.
  • Operational Brand Guidelines: Comprehensive documentation showing real-world layout grids, minimum clear space, and explicit "never do" examples to prevent brand drift.
  • Launch Assets & Core Collateral: Key presentation decks, stationery suites, business cards, social media assets, and marketing collateral templates ready for deployment.
  • Production Master Archive: Scalable vector files (SVG, EPS, PDF) and optimized screen rasters (PNG, WebP) organized in an intuitive file system.

Exact scope, quantities and formats are set in your proposal.

Within brand identity

  • Logo Design

    A distinctive logo and its variations, designed as part of an identity system rather than in isolation, so it works at every size and on every surface.

  • Rebranding

    Strategic brand refreshes and complete overhauls for established firms that have outgrown their original identity. We modernize how your business looks, speaks, and competes—preserving hard-won brand equity while positioning you for higher-tier market share.

  • Brand Guidelines

    Clear, operational design standards that protect your brand equity. We document how your brand looks, speaks, and behaves across every physical and digital surface—giving your team and external vendors complete autonomy without brand drift.

Why a System

Your Logo Is the Smallest Part of Your Brand

A logo cannot carry a company alone. Real brand equity lives in the consistency of your typography, color discipline, layout hierarchy, and tone of voice across repeated touchpoints.

  1. Positioning First

    Every visual decision—from color temperature to type selection—is anchored directly in your firm's commercial strategy.

  2. Real-World Utility

    We design for practical use: pitch decks, dense proposals, signage, digital applications, and sales collateral.

  3. Defensive Consistency

    Unambiguous usage standards and color specifications protect your identity from vendor mistakes and internal fragmentation.

  4. Founder Delivery

    You collaborate directly with co-founders Stuart Crawford and Tabitha Ayers, not junior account managers.

Portfolio

Related Work

Business Cards for Mister Cutts Barber Shop

Client projectBarber Shop

Mister Cutts

A characterful barber shop logo that combines scissors, a mustache, and a gentleman’s face into one distinctive visual idea.

Madsen West brand identity and pitch collateral

Brand identityHospitality Consulting

Madsen West

Positioning, logo, visual identity and pitch collateral for a hospitality consultancy, plus billboard and poster designs.

Client Feedback

In Their Words

The process was faster and clearer than any agency we’d worked with. And the result? We’ve had three competitors ask who did our branding.

Priya R.Director of Marketing

We knew we needed a rebrand. We didn’t know how much it would change the way we felt as we walked into client meetings. That part was unexpected.

Danielle ReyesFounder & CEO

Questions

Common Questions About Brand Identity

What is included in a brand identity engagement and what does it cost?

Our comprehensive brand identity engagements typically start at $10,000 USD. This includes foundational research, positioning strategy, full logo systems (primary, secondary, and submarks), color architecture, typography pairings, art direction rules, brand guidelines documentation, and launch collateral templates. Exact deliverables and revisions are detailed in your proposal.

Can we refine our existing brand rather than starting completely over?

Yes. If your current identity has hard-won equity and market recognition, we perform an evolutionary brand refresh rather than a ground-up rebuild. We modernize the typography, correct visual balance, calibrate color palettes for digital compliance, and build the rules needed to bring your assets up to modern standards.

Why can't we commission just a logo on its own?

A logo placed in isolation rarely solves an established firm's commercial challenges. Without strategic positioning, typographic harmony, color systems, and layout structure, a standalone logo leaves your day-to-day materials fragmented. We build cohesive systems where every element supports your broader market positioning.

How long does a brand identity project take, and what is the process?

A complete brand identity engagement typically takes 6 to 10 weeks total, which includes the strategic positioning phase. Our process is founder-led and remote: we conduct onboarding via structured questionnaires and direct discovery, present curated strategic directions in realistic mockup contexts, and refine the chosen system through dedicated review loops.

Who owns the intellectual property and copyright for the completed brand?

Your business owns 100% of the approved intellectual property. Upon receipt of final payment, full commercial copyright and ownership rights for the final logo marks, custom brand graphics, and guideline documentation transfer to you.

How does the brand identity translate to our website?

A visual identity is designed with digital deployment as a priority. If your engagement includes web design and development (which start at $16,000 USD), we translate the typographic hierarchy, color palette, and layout system directly into custom or modern static codebases, pairing design with technical on-page SEO foundations.

Further Reading

Next Step

Talk to Us About Brand Identity

Share what the business does and where the brand is falling short. Tabitha or Stuart will reply personally.

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Credentials You Can Check