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Brand Identity

Rebranding

Strategic brand refreshes and complete overhauls for established firms that have outgrown their original identity. We modernize how your business looks, speaks, and competes—preserving hard-won brand equity while positioning you for higher-tier market share.

Typically from
$10,000
Typical timeline
6–10 weeks, strategy included

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Typical Deliverables

What You Receive

  • Equity Audit & Positioning Diagnosis: Forensic assessment of your legacy brand to determine what visual equity must be preserved and what outdated baggage should be shed.
  • Overhauled or Refined Identity System: Re-engineered primary logomark, secondary lockups, submarks, and responsive icons tested across print, digital, and physical environments.
  • Modernized Color & Typography Hierarchy: Calibrated digital screen palettes (RGB/HEX with WCAG contrast compliance) and commercial press standards (CMYK/Pantone), paired with sophisticated editorial typography.
  • Operational Brand Guidelines: Practical, clear documentation detailing layout rules, minimum clear-space geometry, graphic motifs, and tone of voice guardrails.
  • Rollout Architecture & Migration Plan: Phased transition checklists to ensure smooth adoption across your website, client collateral, signage, and internal tools without operational confusion.
  • Core Launch Collateral Suite: Redesigned sales presentations, executive pitch decks, proposal templates, business cards, and digital stationery ready for Day 1 deployment.

Exact scope, quantities and formats are set in your proposal.

When It Helps

When the Firm Has Outgrown Its Brand

Rebranding is not about chasing design trends. It is an investment made to eliminate the friction between what your firm delivers and how the market perceives you.

  1. Outgrown Market Image

    Your expertise, deal sizes, and client caliber have expanded, but your public brand still looks like your early startup days.

  2. Mergers & Acquisitions

    Integrating distinct companies or executive leadership teams under one unified, authoritative brand flag.

  3. Fee & Margin Defense

    Eliminate the visual perception gap that gives enterprise procurement teams leverage to question your rates.

  4. Multi-Channel Drift

    Reining in years of fragmented, ad-hoc marketing into an airtight, scalable visual and verbal system.

Portfolio

Related Work

PlayPause rebrand and marketing design

Brand identitySoftware (SaaS)

PlayPause

A rebrand for a video collaboration platform, with launch graphics, social assets and sales collateral.

Kusa Sushi & Hibachi restaurant brand refresh

Brand identityRestaurant

Kusa Sushi & Hibachi

A brand refresh carried through menus, signage, interior graphics, takeout packaging and social assets.

Client Feedback

In Their Words

The process was faster and clearer than any agency we’d worked with. And the result? We’ve had three competitors ask who did our branding.

Priya R.Director of Marketing

We knew we needed a rebrand. We didn’t know how much it would change the way we felt as we walked into client meetings. That part was unexpected.

Danielle ReyesFounder & CEO

Questions

Common Questions About Rebranding

What is the difference between a brand refresh and a full rebrand?

A brand refresh is an evolutionary update: we modernize your existing visual assets, refine your logo, optimize typography for digital screens, and systematize colors while preserving familiar recognition. A full rebrand is a strategic overhaul: we reconstruct your market positioning, rewrite your core messaging, and design an entirely new visual identity system from the ground up.

How do we ensure we don't lose the brand equity we've spent years building?

We begin every rebrand with an equity audit. We identify what your market already trusts—whether that is a recognizable monogram, a core color, or a specific reputation for precision—and retain those core anchors. We only discard the elements causing friction, ensuring your existing clients recognize an elevated evolution rather than a jarring disconnect.

How much does a corporate rebrand cost?

Our complete rebranding engagements typically start at $10,000 USD. This covers research, competitive positioning, full visual identity systems, brand guidelines, and launch collateral templates. Larger engagements that include extensive asset migration, digital brand centers, or custom website design and development (which start at $16,000 USD) are quoted custom to scope.

How long does a corporate rebrand take from kickoff to launch?

A comprehensive rebranding engagement typically takes 6 to 10 weeks total, which includes the foundational strategy and positioning phase. If your engagement also includes a website (websites typically take 8 to 14 weeks), your proposal sets out the combined schedule.

How do you help us manage the internal and external rollout?

We provide a structured rollout checklist that categorizes assets into Day 1 essentials (website, primary slide decks, email signatures, social profiles) and secondary touchpoints (contracts, signage, swag). We deliver comprehensive brand guidelines and pre-built templates so internal teams can begin producing on-brand materials immediately.

How much time will our executive leadership team need to invest?

Our process is streamlined and founder-led. We onboard your leadership via an intensive structured questionnaire and independent market review. We do not require multi-day offsite workshops. Partner time is concentrated on key milestone reviews: strategic positioning approval, creative direction selection, and final identity review.

Further Reading

Next Step

Talk to Us About Rebranding

Share what the business does and where the brand is falling short. Tabitha or Stuart will reply personally.

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Credentials You Can Check