Eastern Architects is a Texas architectural design firm specializing in modern, commercial construction projects.
We were contacted by Eastern Architects to develop an identity for their brand that communicated their design approach. Key themes represented in their work include: simplicity, geometry, minimalism, and transparency.
Focus was set on a simple logo-mark that summed these concepts up, set alongside a monochrome color palette.
"It felt like we were working with a large-scale, global consulting firm. Their understanding and ability to follow our multifaceted business quickly were striking. We have employees that take years to understand our practice, but they figured us out instantly. They were guiding the company as well as the brand work."