Brand identityHospitality Consulting
Madsen West
Logo and visual identity for a hospitality consultancy, shown across pitch collateral, billboard and poster designs.
Service
Graphic Design and Collateral
High-stakes sales presentations, executive brochures, and proposal systems that translate your brand into boardrooms and sales conversations. Typically delivered as part of a comprehensive brand engagement to ensure total market consistency.
- Typical timeline
- Scoped with branding: 6–10 weeks | Standalone suite: 3–4 weeks
Typical Deliverables
What You Receive
- Pitch & Presentation Decks: Modular, executive slide decks formatted in Keynote, PowerPoint, or Google Slides with bespoke data charts and typography rules.
- Brochures & Capability Overviews: Single-sheet executive briefs and multi-page corporate capability statements formatted for commercial press and screen-optimized digital PDF distribution.
- Proposal & RFP Documentation: Reusable, branded document systems for sales proposals, pricing schedules, and client contracts that maintain design rigor under tight deadlines.
- Executive Stationery & Business Cards: Physical business cards, letterheads, presentation folders, and email signatures specified with exact paper stocks and print finishes.
- Production-Ready Master Archives: Pre-press vector files with standard commercial bleeds and CMYK color profiles, alongside interactive, compressed digital PDFs ready for email.
Exact scope, quantities and formats are set in your proposal.
Within graphic design and collateral
Presentation Design
High-stakes pitch decks, conference keynotes, and master template systems engineered for persuasion. We translate complex commercial narratives into clear, visually compelling presentations that command attention on stage and in executive boardrooms.
Brochure Design
Capability statements, corporate brochures, and multi-page literature engineered to reflect your firm's market stature. We design tactile print pieces and interactive digital documents that reinforce your credibility long after the meeting concludes.
Sales Collateral
Proposal systems, executive one-pagers, and case study layouts engineered to remove friction from your pipeline. We build modular, repeatable sales collateral that keeps your firm's brand consistent and persuasive from initial contact to contract signature.
Why It Matters
Digital Has Volume, Print Has Weight
In high-stakes B2B services, the collateral you leave behind in a meeting carries as much weight as your initial presentation.
Unified Touchpoints
Your slide deck, executive leave-behind, proposal, and website speak with one singular visual voice.
Operational Systems
We build functional master templates so your internal team can produce new materials without breaking brand standards.
Print Production Rigor
Expert guidance on paper weights, tactile finishes, and prepress calibration to avoid costly printing errors.
Founder-Led Execution
Every piece is art-directed by the co-founders, Tabitha Ayers and Stuart Crawford.
Portfolio
Related Work
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PlayPause
Rebrand design for a video collaboration platform, shown across launch graphics, social assets and sales collateral.
Client Feedback
In Their Words
Dallas Design Co elevated our print materials across the board. From sales decks to leave-behinds, everything feels sharper, more cohesive, and far more persuasive. Our team now walks into meetings with confidence, and it’s made a real difference in how prospects respond.
I’ve worked with three design agencies before Dallas Design Co. The difference isn’t the quality of the output – though that’s excellent. It’s that they actually understand business. They’re not just making things look good. They’re thinking about what the brand needs to do.
Questions
Common Questions About Graphic Design and Collateral
Do you take on standalone graphic design jobs?
We work primarily on cohesive, strategic branding engagements rather than isolated production jobs. Collateral is most effective when engineered alongside underlying positioning and visual identity systems. However, if your firm already has established, high-quality brand guidelines and needs a comprehensive collateral suite (such as new presentation systems or capability literature), we can scope this within our typical minimum engagement of $10,000 USD.
Do you manage advertising campaigns or social media accounts?
No. We design high-end creative collateral, digital templates, and campaign assets, but we do not buy media, place ads, or manage ongoing social media accounts. Our focus is strategic branding, identity design, and supporting communications.
What presentation and document software do you support?
We deliver master collateral in the applications your team actually uses. Presentations are built as native Keynote, PowerPoint, or Google Slides templates. Print collateral and publications are designed in Adobe InDesign and delivered as press-ready PDFs, along with editable templates in Word, Google Docs, or Canva, where appropriate for internal staff workflows.
Do you handle physical printing and shipping?
We provide full pre-press production files, technical paper specifications, finish guidance (such as foil stamping, spot gloss, or embossing), and direct coordination with printers. While we do not operate an in-house print shop, we routinely liaise with our clients’ chosen commercial printers or introduce vetted trade printing partners across Texas and nationally.
How does collateral design fit into a broader rebrand?
In a full branding engagement (which typically takes 6 to 10 weeks), collateral design occurs during the implementation phase. Once your logo, color system, and typographic hierarchy are finalized, we apply the design language directly to your key sales assets—pitch decks, proposal covers, capability statements, and stationery—ensuring your launch is fully armed.
Who owns the source files once the project is completed?
Your firm owns 100% of the approved deliverables and editable source files. Upon receipt of final payment, master presentation templates, vector artwork, and document layouts transfer entirely to your team for unrestricted commercial use.
Further Reading
Brand Style Guide Template: What to Include in 2026 | Build for 2026
Most style guides fail because they act as static rulebooks. A modern brand style guide functions as an operational API for your business. Learn the exact visual, verbal, and technical components required to protect your brand equity across human teams and AI platforms.
Next Step
Talk to Us About Graphic Design and Collateral
Share what the business does and where the brand is falling short. Tabitha or Stuart will reply personally.
Credentials You Can Check
- Reviews on Google (opens in a new tab)Read what clients say on our Business Profile
- Juror, International Design Awards (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- Juror, ADS Awards 2027 (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- You own the final workOwnership and copyright transfer to you on final payment