Insights on

Working With an Agency

Briefing, choosing and working with a design or branding agency.

2 articles

Articles

Websites & UX

How to Brief a Web Designer Without Costly Surprises

A strong web design brief defines the business objective, audience, page priorities, content ownership, functional requirements, technical constraints, approval process, and success measures. It should also state what is not included, who decides, and how changes will be handled after approval.

Small Business Website Cost: What to Budget in 2027

Websites & UX

Small Business Website Cost: What to Budget in 2027

A credible small business website often costs about $500 to $3,000 in the first year when built with a DIY platform or simple freelancer support. A professionally designed custom site commonly starts around $3,000 and can rise well beyond $15,000 when strategy, content, integrations, ecommerce, and ongoing support are included. Budget separately for recurring operating costs and optional growth work.