Web Design
Website Redesign
A strategic website overhaul for established firms whose digital presence no longer reflects their operational caliber. We re-engineer your sitemap, copywriting, and front-end architecture while meticulously protecting the search visibility your existing pages have earned.
- Typically from
- $16,000
- Typical timeline
- 8–14 weeks
Typical Deliverables
What You Receive
- Comprehensive Content & URL Audit: Cataloging all indexed pages, blog posts, and digital assets to determine what content to preserve, rewrite, or retire.
- Strategic Sitemap & UX Architecture: Rebuilding site navigation around how executive buyers evaluate your firm, prioritizing friction-free inquiry flows.
- Positioning-Led Copywriting: Rewriting page narratives to replace internal technical jargon with clear, benefit-driven commercial messaging.
- Modern Static & Headless Build: Custom development on Astro.js and Cloudflare Pages for fast load speeds and no public database for attackers to target.
- 1-to-1 301 Redirect Mapping: Rigorous technical redirect planning to carry legacy SEO authority over to your new URL structure.
- Structured Schema & SEO Foundations: Upgrading metadata, XML sitemaps, semantic headings, and JSON-LD organization markup to current search standards.
- Editor Training & Launch Support: Comprehensive handoff documentation and personal CMS training so your internal team can manage updates independently.
Exact scope, quantities and formats are set in your proposal.
When It Helps
When the Site Is Holding the Firm Back
An outdated website actively deters high-value clients before they ever speak with your sales team. A redesign aligns your digital presence with your true market stature.
Outdated Visual Standard
Your website looks dated next to tier-one competitors, creating an immediate credibility gap in online research.
Administrative Frustration
Your team cannot update team bios, publish insights, or add case studies without breaking layouts or calling developers.
Obscure Value Proposition
Prospects land on the homepage and leave within seconds because the copy fails to explain your core commercial offer.
Sluggish Performance
Bloated plugins, slow server response times, and poor mobile responsiveness are dragging down your search visibility.
Client Feedback
In Their Words
Dallas Design Co delivered a website that not only looks sharp but actually performs. It’s faster, clearer, and converts far better than what we had before.
Questions
Common Questions About Website Redesign
Will a website redesign hurt our existing Google search rankings?
It shouldn’t. Protecting your hard-earned search equity is our top technical priority during a redesign. We conduct a full pre-launch audit of every indexed URL, map precise 1-to-1 301 redirects, preserve established content hierarchies, and upgrade technical schema markup. Paired with strong Core Web Vitals performance, our rebuilds are engineered to protect your organic and AI search visibility. No one can guarantee rankings, but a careful migration avoids the common losses.
How much does a website redesign cost?
Our custom website redesign projects start at $16,000 USD and are quoted based on scope. This includes full sitemap restructuring, executive copywriting across all pages, bespoke visual design, static/headless CMS development, and meticulous SEO migration planning.
How long does a website redesign take from kickoff to launch?
A comprehensive website redesign typically takes 8 to 14 weeks. This structured timeline accounts for initial content auditing, sitemap architecture, copywriting, iterative design approvals, clean development, SEO redirect mapping, and internal team training.
Will our team be able to edit and update content easily after launch?
Yes. We integrate an intuitive, secure headless CMS that allows your internal team to update team profiles, publish insights, and add portfolio work independently. We also provide personalized video walkthroughs and live training at handover so your staff feels entirely comfortable managing the site.
Do we need to rewrite all our website copy during a redesign?
In most cases, yes. Outdated websites usually suffer from copy that describes internal features rather than addressing buyer needs. We audit your existing text and rewrite the narrative around your current market positioning, ensuring every page actively persuades prospective clients to get in touch.
Who handles the technical hosting and deployment of the redesigned site?
We deploy websites on high-performance static hosting infrastructures like Cloudflare Pages. This gives you global CDN edge distribution, enterprise-grade DDoS mitigation, automated SSL security certificates, and zero server maintenance overhead for your team.
Next Step
Talk to Us About Website Redesign
Share what the business does and where the brand is falling short. Tabitha or Stuart will reply personally.
Credentials You Can Check
- Reviews on Google (opens in a new tab)Read what clients say on our Business Profile
- Juror, International Design Awards (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- Juror, ADS Awards 2027 (opens in a new tab)Stuart Crawford, co-founder (a personal credential)
- You own the final workOwnership and copyright transfer to you on final payment