Dallas Design Co. home
Start a project inquiry

Insights

Visual Language

The parts of an identity people see first: color, typography, photography and illustration, and how to choose them.

Articles

brand illustration when and how to use it

Visual Language

Brand Illustration: When and How to Use It

Learn when brand illustration works better than photography or icons, how to build a consistent system, and how to govern it across channels.

Typography In Branding How To Choose Brand Fonts

Visual Language

Typography in Branding: How to Choose Brand Fonts

Obscure font selections weaken digital presence. This guide strips away the artsy fluff surrounding typography in branding, delivering hard technical metrics for font selection, performance optimization, and legal license compliance to ensure your business scaling efforts remain profitable, visible, and safe from predatory font foundry lawsuits.

Brand Color Psychology How To Choose Brand Colors

Visual Language

Brand Color Psychology: How to Choose Brand Colors

Generic brand color psychology guides tell you blue builds trust and red creates urgency. They are wrong. Color psychology is actually an economic framework built around category distinction and visual contrast. Discover how to select colors that command attention in crowded local markets.

Next Step

Ready to Look Like the Firm You Already Are?

Tell us about the business and what needs to change. Tabitha or Stuart will reply personally.

Start a project inquiry

Branding engagements typically start at $10,000.

Credentials You Can Check